Are you ready to get On Course?
What if you could build the equestrian business of your dreams?!
✨ Have you always dreamed of working full time in the equestrian industry?
✨ Are you burnt out from your 9-5 job?
✨ Have you always dreamed of more time and financial freedom?
✨ Do you have great business ideas floating in your head but don't know where to start?
✨ Is your passion to help more people and build up the equestrian industry?
✨ Do you dream of being able to work from the barn - or anywhere you could imagine?
It's time to finally make your dreams a reality...
In this 12-part course you'll learn:
- How to build an entrepreneurial mindset in order to create a success cycle
- How to plan a business model to fully understand your place in the equestrian market
- How to build a business including all the logistics and steps required to go from start to finish
- How to officially launch your equestrian business
- How to use all the skills in this course to create an always evolving business that will find continued success no matter the economic conditions
And you'll be building your equestrian network along the way!
Turn your passion into your career!
This is your A To Z guide to build the equestrian career of your dreams.
It's time to stop the:
Create a mindset to always move forward and have a plan that lays out each step for you
Become connected to people just like you going through the same highs and lows
Telling your dreams "whoa"?
You are worth it. You deserve to create the life you have always dreamed of
Take A Look Inside the Course...
WELCOME TO EQUESTRIAN BUSINESS 101
Set your intention for this course and walk away with an understanding of how this course will help you create your new equestrian business.
UNDERSTANDING YOUR CURRENT BUSINESS MINDSET
Take the time to reflect on your current mindset on entrepreneurship. We'll break apart the common new startup myths and how to not let your biases affect your new business journey.
DEVELOPING AN ENTREPRENEUR MINDSET
Dive into the key traits of the entrepreneur mindset. Understand how you can nurture this mindset as you go through the rest of the course to grow you ability to handle the turbulent times of entrepreneurship.
Learn how to create an environment within your current day-to-day that fosters idea inspiration. Learn how to test ideas in order to find the one to build your equestrian business foundation on.
BUSINESS MODEL & VALUE PROPOSITION
Understand the business model we will use to create and test your equestrian business before launching. Define a value proposition for your new business.
Identify your target customer while leveraging On Course Equestrian's network to test your customer market theory. Develop your customer market segments as well as your customer relationship strategy and channels strategy.
List out and identify all resources you currently have at your disposable as well as resources you need to get before you launch your equestrian business. Complete a resource risk assessment to get a full picture of your current state as well as learn strategies to develop new key partnerships from these findings.
Build your three essential starter business financial statements. From here, develop your financial projections and create the roadmap for your equestrian business's success.
BUSINESS STRUCTURE OVERVIEW
Learn the different options and structure to set up your new business. Learn ways to protect your business from the start. Build your company's team structure.
Create your strategy statement for your equestrian business. Develop your funding, production, marketing, and sales plans for your business launch. Finalize your business model for your new business.
LAUNCH INTO BUSINESS!
Take the necessary legal and action items to formalize your equestrian business! Walk through a launch checklist to set your business up for success from the start.
WELCOME TO THE CLUB!
Use all of the skills learned during this course to build and develop your new equestrian business. Welcome to the best club - the equestrian entrepreneur club 😊
Myth: You need to be an "expert" in business in order to start your own
Truth: You DO NOT have to have all the skills needed to be an entrepreneur right off the bat. This course will teach you how to identify the skills you already bring to the table and how to develop the skills you need more of. Having the willingness to learn is step one and you're already there if you're investing in learning through this course!
✨You wake up every day invigorated and inspired because you are passionate about what you do
✨ You head to the barn around 11am to ride because you work for yourself and set your own schedule
✨ You work with people who finally understand and appreciate the value you bring to their lives
✨You book a week long horse show and don't have to worry about submitting for PTO approval
✨ You use your skills to truly bring value and improve the equestrian industry
This can be you if you start putting in the work today!
Myth: You need to have a large amount of cash to start a new business
Truth: The average cost to start a business is quoted around $1,000-$5,000. With that said, there are many businesses who invest $0 at the start (including On Course Equestrian 😉). This course will help you understand your current financial resources, how to develop financial projections, and how to secure funding based on your future equestrian business's needs.
Sample Business Model Canvas Templates
Editable Business Launch Checklist
Immediate Access to Our Private Facebook Group
Support from our dedicated OCE support team to answer any questions that come up! *more details in lesson 1
Lifetime Access Across All Devices
*Including ALL future updates* meaning: enroll now and you’ll be "grandfathered" into future updates whereas new students will be required to pay increased enrollment fee.
Myth: You need to be very creative and innovative to start a successful business
Truth: There are many ways to innovate and create a successful business that will stand out and be profitable. We will walk through the different types of innovation and how to inspire creative ideas in this course. And more importantly, this course will focus on how to develop a business process that will be iterative and always improving no matter what idea you start with.
PRE-REQUISITES FOR EQUESTRIAN BUSINESS 101
Here's what you DO need to have before enrolling:
- A passion for the equestrian industry and a desire to make a difference
- Internet connection and access to a computer
- A willingness to learn and motivation to complete the course work + follow action steps
- At least 4 hours per week to dedicate to learning/implementing the course material
PRE-REQUISITES FOR EQUESTRIAN BUSINESS 101
Here's what you DON'T need to have before enrolling:
- "Expert" experience in business OR the equestrian industry
- A complete idea and vision for your future business
- A large network in the equestrian industry (or really any network at all! Hello OCE private FB group 😉)
- A large amount of startup cash to launch your business
HAVE A QUESTION?